Hi, I'm Gilad Cohen
a product designer.

I started in graphic design because a single visual could carry what words took a page to say. I ended up in product because shipping is the only honest critique. I still believe the best UI is the one a user doesn't notice.

I work fast. Not because I cut corners, but because I learned early that velocity is a design quality. A team that can run three experiments a week beats a team that runs one perfect one.

Lately I've been folding AI into the way I design: generating variants, prototyping with code, replacing meetings with shared documents the team can argue with. It hasn't replaced craft. It's let me spend more of the day on craft.

If you're a founder who needs a designer that thinks in product, ships in code, and writes the spec. I'd love to talk.